Q: What’s the best way to do how-to mobile content?
A: Mobile chalkboard is an excellent way to get timely how-to information out to your workforce; impactful information that can be referenced on a BlackBerry anywhere, anytime. To get your message across, we suggest straightforward, step-by-step text instructions accompanied by relevant images. Make sure your images are large enough to get a clear view of the actions required. Also, it is always wise to enhance the text and provide more detail by adding audio voiceover.
To take your how-to content one step further, consider showing your audience exactly what to do with a demonstration video. With screen-recording software (like Camtasia Studio) you can create a video of the actions on your computer screen and add voice descriptions and callouts. With a simple click of the “Insert Video” button, you can add the video to your Mobile chalkboard content.
Q: How can you use Mobile chalkboard to drive leads?
A: Mobile chalkboard is an excellent way for organizations to uniquely communicate with their clients, investors and channel partners – and it’s not just a great differentiator.
To drive leads with these audiences, we suggest incorporating 1 click-to-call or email prompts, which are essentially live links within your BlackBerry pushcasts. By providing engaging, timely information followed by calls to action, you can drive responses and, ultimately, leads for your organization.
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