Podcasts, which are series of digital-media files distributed over the internet, have experienced tremendous corporate growth in the last few years. eMarketer projects that the audience for podcasts is expected to grow 251 percent between 2007 and 2012.
Pushcasts, which are essentially the ‘output’ of Mobile chalkboard™, are the next evolution of mobile podcasts.
Key features:
Targeted over the air delivery with notifications
Include text, graphics, video and audio
Incorporate surveys, call/email requests and tests
Track content usage and report on results
Secure: encrypted and cannot be forwarded or copied
Access content when offline (on subway or airplane)
Push content based on subscriptions
Integrate with other corporate systems (LMS, AD, CRM)
Benefits:When pushed internally:
Reach ALL employees - including those who are remote, traveling or busy
Empower your employees with the knowledge they need, when then need it
Increase employee productivity, as pushcasts are available offline
Protect confidential information and intellectual property
Quickly gauge the climate of your workforce with surveys
When pushed to clients, investors and channel partners:
Differentiate with a unique multi-media communication channel
Track who has accessed your pushcasts for ROI analysis
Receive feedback through surveys and calls to action
