Chalk Media Corp. Provides Additional Update on Business Model
WASHINGTON, DC – September 30, 2008
– Chalk Media Corp. (TSXV: CKM), developer of mobile communication
software Mobile chalkboard™, today issued the following update from its
President & CEO Stewart Walchli.
Highlights:
- Now over 19 million subscribers to BlackBerry® devices, as of August 31, 2008
-
Chalk needs to license its software to less than 1% of the current
BlackBerry base to be profitable, with current revenue and cost
structure
- Sales pipeline of clients in diverse industries
including telecommunications, professional services, media, government
and financial services
- Chalk’s recurring revenue model and software has been validated by Fortune / Global 500 organizations
Our Target Market:
Our
primary target market is large and medium sized enterprises that have
deployed BlackBerry devices to their workforce. We have active sales
cycles with organizations from a diverse range of industries, including
telecommunications, professional services, media, government and
financial services. It is important to note that, while we have
excellent prospects with financial services companies, our success does
not depend solely on that industry.
Last week RIM announced
that it added approximately 2.6 million net new BlackBerry subscribers
in the three months ended August 31, 2008, and that it now has a
subscriber base of approximately 19 million. RIM also announced that it
expects to add 2.9 million net new subscribers in the three months
ended November 30, 2008, which would increase the BlackBerry subscriber
base to nearly 22 million.
Our Business Model:
Given
our current pricing model and cost structure, Chalk needs to license
its software to less than 1% of the current BlackBerry subscribers to
be profitable. We believe that this milestone is very achievable and
that in the long term a much greater proportion of BlackBerry
subscribers will license our software. Furthermore, our recurring
revenue model, as well as our software, has been validated by the
Fortune / Global 500 companies with whom we have recently entered
software licensing agreements.
We believe that our strategy of
targeting Fortune / Global 500 clients in diverse industries with our
direct sales team is sound and limits our exposure to a downturn in any
one industry. Additionally, we are making great progress in
establishing reseller agreements with key wireless carriers both in
North America and abroad. Given its broad reach, this important sales
channel has the potential to make a meaningful contribution to our
revenues in 2009.
The BlackBerry® and RIM families of
related marks, images and symbols are the exclusive properties and
trademarks of Research In Motion Limited. RIM assumes no liability and
makes no representation, warranty or guarantee in relation to third
party products or services.
About Chalk Media Corp.
Chalk’s
mobile content deployment system, Mobile chalkboard™, allows multimedia
content to be created, securely pushed and tracked on BlackBerry®
smartphones. Our software and content help organizations communicate
with their employees, business partners and customers. Additional
information is available at www.chalk.com.
Forward Looking Statement
This
press release contains “forward-looking statements” within the meaning
of applicable Canadian securities legislation. Generally,
forward-looking statements can be identified by the use of forward-
looking terminology such as “plans”, “expects” or “does not expect”,
“is expected”, “budget”, “scheduled”, “estimates”, “forecasts”,
“intends”, “anticipates” or “does not anticipate”, or “believes”, or
variations of such words and phrases or state that certain actions,
events or results “may” ,“could”, “would”, “might” or “will be taken”,
“occur” or “be achieved”. Forward-looking statements are subject to
known and unknown risks, uncertainties and other factors that may cause
the actual results, level of activity, performance or achievements of
Chalk to be materially different from those expressed or implied by
such forward-looking statements, including but not limited to: risks
related to the speculative nature of the software industry, which is
affected by numerous factors beyond Chalk’s control; the existence of
present and possible future government regulation; the significant and
increasing competition that exists in the software industry; and risks
associated with early stage companies such as Chalk, including
uncertainty of revenues, markets and profitability and the need to
raise additional funding.
Although Chalk has attempted to
identify important factors that could cause actual results to differ
materially from those contained in forward-looking statements, there
may be other factors that cause results not to be as anticipated,
estimated or intended. There can be no assurance that such statements
will prove to be accurate, as actual results and future events could
differ materially from those anticipated in such statements.
Accordingly, readers should not place undue reliance on forward-looking
statements. Chalk does not undertake to update any forward-looking
statements that are incorporated by reference herein, except in
accordance with applicable securities laws. Further information on
Chalk Media Corp. is available at www.sedar.com.
The TSX Venture Exchange has not reviewed the contents of this release and is not responsible for its accuracy.
For more information, please contact:
Chalk Media Corp.
Kris Sutherland
Executive Vice President
Tel: 604.453.4424
kris@chalk.com